Listings get pulled
Children's products need a Children's Product Certificate and lab test reports. Without them, TikTok takes the listing down.
Tap the letters
We sell your toys on TikTok Shop.
Send us your best sellers. We list them in our shop, get creators posting about them, demo them live every day, and ship every order through Fulfilled by TikTok.
Fidget & sensorySTEM kitsPlushBlind boxes
CollectiblesArts & craftsRide-onsOutdoor play
Baby & toddlerPuzzlesBuilding setsPretend play
The name
Our shop is called Toys. That's all it sells.
Shoppers remember a one-word name, and creators know what they'll find before they click. Your product sits in a shop built for its category, instead of between phone cases and supplements.
One category
Daily live selling
Fulfilled by TikTok
The problem
Most toy brands lose TikTok Shop sales in the same four places.
Samples go nowhere
One box to one creator rarely moves anything. It takes hundreds of samples, and someone who follows up on every one.
Nobody is live
Toys sell when people see them in action. That means someone on camera demoing them, every single day.
Shipping slips
Late orders hurt a shop's account health, and account health decides how many people TikTok shows you to.
How it works
You send the toys. We do the selling.
- 1
Send your best sellers
Start with two or three toys that show well on camera. Send product details, pricing, inventory and safety documents.
- 2
We list and stock them
We build the listings in the Toys shop and ship your inventory into Fulfilled by TikTok, so orders go out fast.
- 3
Creators and lives sell them
We match toys with relevant creators, follow samples through to posted demos, and build on the videos that drive orders.
- 4
You see sales and get paid
You get a sales report every month and payment on the terms we agreed before anything shipped.
Ways to work
Pick the deal that fits your brand.
Compare who holds the stock, when you get paid and how each deal fits. Costs and payment terms are agreed in writing before anything ships.
Consignment
Paid when it sells
- You send
- Inventory into FBT
- Upfront cost
- None
- You're paid
- After items sell
Best for: brands new to TikTok Shop
Wholesale
We buy your stock
- You send
- A wholesale order
- Who holds stock
- We do
- You're paid
- On invoice terms
Best for: proven sellers with volume
Creator partnership
Your shop, our creators
- You keep
- Your own shop
- We bring
- Creators and lives
- You pay
- Commission on sales
Best for: brands already on TikTok Shop
What's in the box
Everything it takes to sell a toy on TikTok Shop.
Listings
Titles, photos, video and variants set up for how people search TikTok Shop.
Compliance check
CPC, CPSIA test reports, age grading and warning labels reviewed before launch.
Creator seeding
Relevant parent, unboxing and toy-review creators, with samples tracked through delivery and posting.
Daily lives
Your toys demoed on camera every day, with extra hours in the holiday season.
Fulfillment
Inventory stored and shipped by Fulfilled by TikTok for fast, on-time delivery.
Reviews & returns
Buyer questions, reviews and returns handled so ratings stay high.
Monthly report
Units sold, attributed revenue, returns and the creator videos driving orders, broken down by product.
Holiday plan
Inventory, creator demos and promotions planned together before seasonal demand arrives.
Safety first
We only list toys that pass.
Safety paperwork protects your brand, our shop, and the kid who opens the box. When TikTok tightens the rules for toys, compliant products keep selling.
WARNING:
No certificate, no listing.
Every toy we sell has a Children's Product Certificate and CPSIA test reports from a CPSC-accepted lab. We check age grading and small-parts warnings before anything goes live.
Applies to every product · every brand · every order
Questions
What brands ask us first.
Do you only sell toys?
Yes. The shop is called Toys and every product in it is a toy, so shoppers and creators know exactly what they'll find.
What do you need from us?
Product details, photos, pricing, available inventory, and a Children's Product Certificate with CPSIA test reports for each product.
Does our brand name stay on the product?
Yes. Your brand stays on the packaging and in the listing. Toys is the shop where it's sold.
Do you sell big-name brands?
Only with written authorization. Many well-known toy brands restrict who can resell them, so we confirm the paperwork before we list anything.
How do we get paid?
It depends on the deal. Consignment pays you after items sell, wholesale pays you on the invoice terms, and a creator partnership means you pay us a commission on the sales we drive. Terms are agreed in writing first.
Send us your best-selling toy.
Tell us what it is and where it sells today. We'll reply with the deal that fits and what we need to list it.
Got our business card? You're in the right aisle.
Pitch@toysontiktok.com